Reclaiming World-Class Healthcare
Market Share Soars to an all-time high
CHALLENGE:
The 7th largest public health system in America, Erlanger was suffering from years of financial losses. Qualitative measures such as “best hospital,” “best technology,” and “the hospital I would choose” were lagging behind their competitors. Market share in key service lines was decreasing. The good news? Erlanger had unique and compelling attributes and benefits that the market simply didn’t know and new leadership that was insistent that Erlanger’s story be told.
STRATEGY:
Johnson Group worked closely with Erlanger’s new leadership and set out to communicate their bold and impressive vision. Together, we positioned Erlanger as providing world-class care, right here at home. Then, we developed a multimedia campaign with unique concepts and unexpected placements across every media channel.
Life Force Air
TREATING THE
RUSTIEST
JOINTS
the next great HEART hospital
Is your bladder trigger happy?
Campaign Extensions
Results
For each campaign, ROI, patient volumes, and patient procedures exceeded forecasts. The urology campaign, specifically, set new procedure records.
