Chattanooga Tourism
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TV
Krystal Restaurants
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TV
Fast Food's First 3D AR
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TV
Wait, what?
You heard us. At The Johnson Group, we specialize in teaming up with brands that are being outspent by the Giants in their categories to launch smart, unexpected ideas that stand out in the marketplace and beat the odds.
After all, nothing tastes better than a Giant competitor’s lunch.

Our weapons.

Make no mistake; marketing is war. (Why do you think they call them ‘campaigns’?) So we stockpile weapons that lock in on the optimal strategy, deliver the most relevant messages to the right people in the right places, and then measure our successes, battle after battle.

Our armory includes:

Choose your slayer.

No matter what your giant problem is, we have a Slayer that can take care of it. Who do you want to fight for you?

Joe
Johnson
Sandy
Buquo
Pat
Buckley
Mike
Polcari
Roger
Vaughn
Chris
Jones
Alice
Ailey
Ken
Smith
Kimberly
Biddy
Erin
Rankin
Joe Johnson
Title
The First Slayer
Weapon of choice
Unexpected Ideas, Coffee. Dark.
Origins
In the year 1996, Joe banded together a small group of slayers with one goal in mind—help brands that were being overshadowed by industry giants. From that day forth, the small group has grown in both talent and numbers to compete with some of the biggest giants in the land.
Attributes
Brand Positioning
Initiative
"Indoor Voice"
Stamina
Badges of honor
The National EFFIE Award
Owner of The Johnson Group
American Advertising Federation Silver Medal
Sandy Buquo
Title
Queen of Accounts
Weapon of choice
Building Allies, The Force
Origins
Sandy has spent over two decades helping brands from a variety of different industries confront their giants. Her talent stems from her unique ability to deeply understand a brand’s strengths and weaknesses and create a strategic war plan based off this understanding.
Attributes
Problem Solving
Magic
Strategic Insights
Star Wars Trivia
Badges of honor
Multiple Successful New Market Launches
Partner at The Johnson Group
Grown Several National Trucking Fleets
Pat Buckley
Title
Creative Chieftain
Weapon of choice
Experience, Metaphors, Protein Shakes
Origins
It was at a young age that Pat found himself thrown into the life of Giant Slaying. Not only did he quickly learn he had a knack for it, but he also began to crave the thrill of outsmarting larger foes. Now, with more wisdom and less hair, Pat is more dangerous than ever.
Attributes
Wordsmithing
Sitting Still
Wisdom
Strategy
Badges of honor
Partner at The Johnson Group
National ADDY Award
ShowSouth Awards
Mike Polcari
Title
Creative Instigator
Weapon of choice
Big Ideas, Humor, 6-String Axe
Origins
Fueled by the power of metal, Mike is a force to be reckoned with on the battlefield. It is rumored that his ferocious wit can melt the face off of a giant from 100 yards away. Of course, Mike likely started that rumor, but that’s another story.
Attributes
Stealth
Ingenuity
Quirkiness
Shredding Skills
Badges of honor
International One Show Award
National EFFIE Awards
Heaps of Regional & Local ADDYs
Roger Vaughn
Title
Creative Warlock
Weapon of choice
The Pen, Sarcasm, Diet Coke
Origins
Roger has extensive experience using nearly every weapon available to bring down giants. And while slaying giants is good fun for Roger, he won’t be truly happy until he finds a way to bring down each and every giant in a way that’s never been done before.
Attributes
Creativity
Wit
Composure
Shaving
Badges of honor
Multiple National ADDY & EFFIE Awards
CMA & CMT Awards for Music Video Concepts
Partner in The Johnson Group
Chris Jones
Title
Man-at-Arts
Weapon of choice
"All-Seeing" Eye, Sketchbook, Spinach
Origins
Chris can take the most powerful of ideas and strategies that our slayers can dream up, and bring them to life in a way that looks pretty darn good. Even the giants have been known to stop to stare, which makes them that much easier of a target.
Attributes
Design
Curiosity
Organization
Movie Quotes
Badges of honor
ADDY, EFFIE & ShowSouth Awards
Work featured in PRINT Design Annual
Most Likely to “Not Score A Goal” in Soccer
Alice Ailey
Title
Tactical Translator
Weapon of choice
Jargon-English Handbook, Axe of Common Sense
Origins
For decades, Alice has navigated between the alternative worlds of agency and client—bringing them together under a unified, giant-slaying goal. With a complete understanding of each side, she ensures the craziest of ideas become solid wartime strategies.
Attributes
Organization
Paper Creasing
Interpreting
Charm
Badges of honor
Happy Clients with
Growing & Profitable Brands
Successful New Product Launches
Silver & Bronze National
Effie Awards
Ken Smith
Title
Digital Archer
Weapon of choice
Ones & Zeros, Bows & Arrows
Origins
Spending most of his days in a dark office/cave, Ken has acquired the ability to operate efficiently in the shadows (behind the scenes). Using the latest tools and technologies to gather data, he can pinpoint perfect opportunities to silently slay giants as they sleep.
Attributes
Analysis
Stealth
Coding
Tolerance
Badges of honor
Chattanooga City Councilman
Profiled in Vanity Fair & Numerous Other Pubs
Keynote Speaker in China at International Conference
Kimberly Biddy
Title
Mage of Interactive Media
Weapon of choice
Staff of Strategy, Media Planning
Origins
Rather than bringing giants down to size, Kimberly prefers an approach that’s a little more magical. By getting the right message, to the right people, at the right time, Kimberly can make the smallest of budgets appear, well, giant-sized.
Attributes
Spells
Digital Media
Problem Solving
Melee
Badges of honor
American Marketing Association Member
2 Silver ADDY Awards for Digital Projects
Water Girl for Team Envy Dog Sports
Erin Rankin
Title
Chief of Social Slaying
Weapon of choice
Social Platforms, Blogging
Origins
Erin hails from the land of Charlotte, North Carolina. Her natural ability to anticipate and prepare for difficult challenges makes her a lethal slayer of social giants. Erin has spent years honing her skills by training with the nation’s most respected social media & blogging experts.
Attributes
Strategic Thinking
Perception
Social Platforms
Raw Fury
Badges of honor
Promoted Viral Video w/3,000,000+ Views
Grew Sunbelt Bakery’s Following by 500,000
Sold 790,000 Krystals in One Day

Our people.

Giant-slayers tend to be a bright, energetic breed who play as hard as they work. Here are some of ours, caught in the act.

Our clients.

Have a few Giants of your own to battle? You’re in great company. Here are a few of the brands we’re fighting for—and winning.
Call us, and we’ll put your logo here, too.